Mental health support for franchise networks
What if your franchisees didn't have to wait to get mental health support?
We've built what makes it possible.
Traditional therapy means finding time to speak to someone live. Wobble gives everyone in your network personalised video messages from qualified therapists, whenever they need them.
Captions are built in, so it works with the sound off too.
They write down what's going on, in their own words, and a personal video comes back within hours. No appointment, nothing to commit to, and nothing to say out loud to a stranger.
The problem.
The problem was never demand. It's the format.
More than half of UK adults with a common mental health condition receive no treatment at all. Most support asks too much of people in the moment, so it goes unused.
NHS England, APMS 2023/24
- Find the number and call a helpline
- Find the time to book a live appointment
- Say it out loud to a stranger
- Commit to a course
- Become someone who's “in therapy”
- Answer a few simple questions, in writing
- Two minutes, from their phone
- Never have to speak to anyone live
- Commit to nothing
- Never become a patient
Mental ill health costs businesses in England £101bn a year, and stigma is back at 2009 levels and rising. (Centre for Mental Health, 2024; Mind and King's College London, 2024)
The gap.
There is probably support somewhere in your network. But is it there in the moment?
Head office, franchisees and their teams may each have something in place. The gap is the moment itself: qualified help when someone needs it, not days or weeks later.
Most support sits behind a step: a phone number, a scheduling link, a form. It works for the people who reach for it.
In the moment, most people will not.
By the time someone books support or reaches crisis, the moment has passed and the cost has already landed.
It shows up as absence, attrition and quiet underperformance across the network.
Employee assistance programmes typically see single-digit utilisation. The support exists. The format is what stops people using it.
How it works.
How a Wobble works.
Low effort to ask, a genuinely human response back. No friction, nothing new to learn.
Describe what's going on
A few simple questions answered in their own words, in writing, with a voice note if they want. Two minutes, from their phone. Nothing to book and nobody to face.
Get a personal video back
A qualified therapist records a five-minute video with one practical next step, within hours.
Come back whenever it's needed
Each Wobble is complete in itself. No course to finish, no appointments to keep, nothing to drop out of.
Every Wobble:
personalhumanheardone practical stepTry it.
The Wobble experience
Tap through a Wobble yourself, as anyone in your networkwould see it: answer the questions, send it, and open the therapist's reply. Use the orange button to move on, or tap inside the phone. Three to four minutes.
Why it works.
It reaches the people nothing else does.
Wobble competes with doing nothing, and it wins. It is built for the people who fall through the net, the ones who would never raise their hand.
No barrier to start
No appointment to book, no stigma in a phone call, no diary to clear.
A real human, fast
The thing people actually want when they are struggling, delivered in hours.
One set structure
Every response follows the same structure and is delivered only by trained, qualified therapists.
96%
felt better after a single video, and nobody felt worse.
What people say.
In their own words.
Every quote is from a real person who received a Wobble since launch. Names removed.
Swipe for more.
- Felt better afterwards
- 4.5out of 5
- Felt personal to them
- 4.6out of 5
- Would use again
- 4.5out of 5
Trusted where it matters.
What partners say.
“In my work supporting vulnerable veterans, I've learned that the hardest time is between asking for help and receiving it. Wobble closes that gap with a personal response when it matters most.”
Steve Wall MBEOperations Director and Head of Community at weServed. 42 years in the British Army across Northern Ireland, Bosnia, Iraq and Afghanistan.“Without Wobble, learner drop-off would have been significantly higher.”
John LovedayCo-founder and Group CEO of Study Academy, one of the UK's leading training providers. Study Academy gave every learner on a government-funded cohort access to Wobble: 92% said it helped them complete their course, and the programme was praised by the GLA and the DfE.Why now.
Why now.
From first conversation to live in weeks.
Duty-of-care expectations are rising, people expect support that is instant and human, and most of what is on offer was built for a different era.
The need is up
Stigma is rising again, and most people who are struggling get no support at all.
Mind and King's College London, 2024
Expectations have changed
People expect help that is instant and personal, the way everything else in their life now works.
The gap is the moment
Existing support means a phone call, a booking and a diary to clear. The gap is qualified help the moment it's needed.
The pressure is on employers
Sick pay now starts on the first day off, and the government's Keep Britain Working review asks employers to lead on prevention and early support.
Employment Rights Act 2025; Keep Britain Working review, 2025
Partnered with
Two Pints Deep
Men's mental health and suicide prevention charity
CAAGe
Survivor support charity
weServed
Veteran support community
Soho House
Membership club
Morby
Estate planning app
Clinical governance.
Held to a clinical standard.
Wobble was founded by Jack Murphy and is led clinically by James Penney, a psychotherapist and clinical supervisor of 10+ years who owns clinical quality.
Every therapist is vetted and trained before they deliver a single response.
James PenneyClinical Lead, Psychotherapist (MNCPS)
Held to a standard. Our clinical lead reviews responses on an ongoing basis, scored on how people felt afterwards, how understood and personal it felt, and whether they would use it again.
4.5 / 5 felt better afterwards4.6 felt personal to them
- Every response comes from a qualified, vetted therapist.
- Every therapist: PSA-accredited register, SCoPEd Column A or above, £1m+ indemnity, and a clinical audition before any real user.
- Every therapist goes through extensive Wobble framework training.
- A named clinical lead oversees quality.
- Every response follows a set structure, delivered only by trained, qualified therapists.
- Therapists never diagnose, prescribe or handle crisis.
- UK-based, ICO-registered, with confidentiality built in by design.
- GDPR compliant.
Next steps.
Let's talk.
The simplest next step is a short conversation, so you can see how Wobble would work across your network: head office, franchisees and their teams.
In a 20-minute call we'll go through
How a Wobble works, start to finish.
What it could look like across your network.
The commercials.
Book a 20-minute call
Prefer email? Contact Jack Murphy at jack@getwobble.co.uk